Behavioral science foundations of consumer behavior.

Cohen, Joel B.

Behavioral science foundations of consumer behavior. Edited by Joel B. Cohen. - New York Free Press [1972] - vi, 474 p. illus. 24 cm.

Includes bibliographies.

79142357 //r88


Consumer behavior
Attitude (Psychology)
Motivation research Marketing

HF5415.3 / .C65

658.8/34
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