APA

Dunn S. W., . (1986). Advertising; its role in modern marketing. New York: CBS College Publishing.

Chicago

Dunn S Watson, . 1986. Advertising; its role in modern marketing. New York: CBS College Publishing.

Harvard

Dunn S. W., . (1986). Advertising; its role in modern marketing. New York: CBS College Publishing.

MLA

Dunn S Watson, . Advertising; its role in modern marketing. New York: CBS College Publishing. 1986.