Marketing management
Dalrymple, Douglas J.
Marketing management strategy and cases Douglas J. Dalrymple, Leonard J. Parsons. - 3rd ed. - New York Wiley c1983. - xiii, 821 p. ill. 24 cm. - Wiley series in marketing 0273-2955 .
Includes bibliographical references and indexes.
0471098477 27.95 (est.)
82024856 //r84
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .D32 1983
658.8
Marketing management strategy and cases Douglas J. Dalrymple, Leonard J. Parsons. - 3rd ed. - New York Wiley c1983. - xiii, 821 p. ill. 24 cm. - Wiley series in marketing 0273-2955 .
Includes bibliographical references and indexes.
0471098477 27.95 (est.)
82024856 //r84
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .D32 1983
658.8