Men, motives, and markets
Alderson, Wroe.
Men, motives, and markets [by] Wroe Alderson [and] Michael H. Halbert. - Englewood Cliffs, N.J. Prentice-Hall [1968] - 118 p. illus. 23 cm. - Prentice-Hall foundations of marketing series .
Bibliography: p. 109.
68019237
Marketing
HF5415 / .A392
658.8
Men, motives, and markets [by] Wroe Alderson [and] Michael H. Halbert. - Englewood Cliffs, N.J. Prentice-Hall [1968] - 118 p. illus. 23 cm. - Prentice-Hall foundations of marketing series .
Bibliography: p. 109.
68019237
Marketing
HF5415 / .A392
658.8