Marketing management casebook.
Boyd, Harper W.,
Marketing management casebook. Edited by Harper W. Boyd, Jr. and Robert T. Davis. - Homewood, Ill. R. D. Irwin 1971. - ix, 736 p. illus., facsims., forms, maps, ports. 24 cm.
74149906 //r842
Marketing--Management--Case studies.
HF5415.13 / .B67
658.8
Marketing management casebook. Edited by Harper W. Boyd, Jr. and Robert T. Davis. - Homewood, Ill. R. D. Irwin 1971. - ix, 736 p. illus., facsims., forms, maps, ports. 24 cm.
74149906 //r842
Marketing--Management--Case studies.
HF5415.13 / .B67
658.8