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Marketing information systems

Marketing information systems selected readings edited by Charles D. Schewe. - Chicago American Marketing Association c1976. - 186 p. ill. 28 cm.

Includes bibliographies.

ISBN: 087757071X

LCCN: 76003791 //r84

Subjects--Topical Terms:
Marketing--Management--Addresses, essays, lectures.
Management information systems--Addresses, essays, lectures.
Marketing research--Addresses, essays, lectures.

LC Class. No.: HF5415.13 / .M35

Dewey Class. No.: 658.8

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