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Marketing management and administrative action

Marketing management and administrative action Steuart Henderson Britt ... [et al.]. - 5th ed. - New York McGraw-Hill c1983. - xii, 468 p. ill. 24 cm. - McGraw-Hill series in marketing .

Includes bibliographical references.

ISBN: 0070069492 (pbk.) 16.95 (est.)

LCCN: 82022935 //r913

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M35235 1983

Dewey Class. No.: 658.8

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