Marketing is everybody's business
Gelb, Betsy D.
Marketing is everybody's business Betsy D. Gelb, Ben M. Enis. - 2d ed. - Santa Monica, Calif. Goodyear Pub. Co. c1977. - xii, 163 p. ill. 28 cm.
Includes bibliographies and index.
0876205600
76053774
Marketing
Marketing--Case studies.--United States
HF5415 / .G3915 1977
658.8
Marketing is everybody's business Betsy D. Gelb, Ben M. Enis. - 2d ed. - Santa Monica, Calif. Goodyear Pub. Co. c1977. - xii, 163 p. ill. 28 cm.
Includes bibliographies and index.
0876205600
76053774
Marketing
Marketing--Case studies.--United States
HF5415 / .G3915 1977
658.8