Industrial buying and creative marketing

Robinson, Patrick J.

Industrial buying and creative marketing [by] Patrick J. Robinson and Charles W. Faris. With contributions by Yoram Wind. - Boston Allyn & Bacon [1967] - xviii, 288 p. illus. 24 cm. - Marketing Science Institute. Series of books .

Bibliography: p. 221-280.

67030166 //r84


Industrial procurement
Marketing--Management.

HD52.5 / .R6

658.7/2
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