Industrial buying and creative marketing
Robinson, Patrick J.
Industrial buying and creative marketing [by] Patrick J. Robinson and Charles W. Faris. With contributions by Yoram Wind. - Boston Allyn & Bacon [1967] - xviii, 288 p. illus. 24 cm. - Marketing Science Institute. Series of books .
Bibliography: p. 221-280.
67030166 //r84
Industrial procurement
Marketing--Management.
HD52.5 / .R6
658.7/2
Industrial buying and creative marketing [by] Patrick J. Robinson and Charles W. Faris. With contributions by Yoram Wind. - Boston Allyn & Bacon [1967] - xviii, 288 p. illus. 24 cm. - Marketing Science Institute. Series of books .
Bibliography: p. 221-280.
67030166 //r84
Industrial procurement
Marketing--Management.
HD52.5 / .R6
658.7/2