APA

Morris G. P., Frye R. W., . (1973). Current marketing views. San Francisco: Canfield Press.

Chicago

Morris George P, Frye Robert W, . 1973. Current marketing views. San Francisco: Canfield Press.

Harvard

Morris G. P., Frye R. W., . (1973). Current marketing views. San Francisco: Canfield Press.

MLA

Morris George P, Frye Robert W, . Current marketing views. San Francisco: Canfield Press. 1973.