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Applications of management science in marketing.

Montgomery, David Bruce.

Applications of management science in marketing. Edited by David B. Montgomery and Glen L. Urban. - Englewood Cliffs, N.J. Prentice-Hall [1970] - xiii, 481 p. illus. 24 cm. - Prentice-Hall international series in management .

Includes bibliographical references.

ISBN: 0130388513

LCCN: 70100105 //r79

Subjects--Topical Terms:
Marketing--Addresses, essays, lectures.

LC Class. No.: HF5415 / .M57

Dewey Class. No.: 658.8

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