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Marketing: management and social change

Hartley, Robert F.

Marketing: management and social change [by] Robert F. Hartley. - Scranton Intext Educational Publishers [1972] - xviii, 716 p. illus. 24 cm. - The Intext series in marketing .

Edition for 1976 published under title: Marketing fundamentals for responsive management.

Includes bibliographical references.

ISBN: 070022386X

LCCN: 76183721 //r872

Subjects--Topical Terms:
Marketing
Marketing--Management.

LC Class. No.: HF5415 / .H243

Dewey Class. No.: 658.8

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