Marketing management strategy

Shaw, Steven J.

Marketing management strategy cases and problems [by] Steven J. Shaw, John F. Willenborg [and] Richard E. Stanley. Contributors: Clinton A. Baker [and others] - New York Appleton-Century-Crofts [1971] - xvi, 294 p. 24 cm.

Bibliography: p. 291.

0390801968

75163703 //r84


Marketing--Management.

HF5415.13 / .S5

658.8/0072/2
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