Marketing management strategy
Shaw, Steven J.
Marketing management strategy cases and problems [by] Steven J. Shaw, John F. Willenborg [and] Richard E. Stanley. Contributors: Clinton A. Baker [and others] - New York Appleton-Century-Crofts [1971] - xvi, 294 p. 24 cm.
Bibliography: p. 291.
0390801968
75163703 //r84
Marketing--Management.
HF5415.13 / .S5
658.8/0072/2
Marketing management strategy cases and problems [by] Steven J. Shaw, John F. Willenborg [and] Richard E. Stanley. Contributors: Clinton A. Baker [and others] - New York Appleton-Century-Crofts [1971] - xvi, 294 p. 24 cm.
Bibliography: p. 291.
0390801968
75163703 //r84
Marketing--Management.
HF5415.13 / .S5
658.8/0072/2