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Attitude research

Crespi, Irving

Attitude research [by] Irving Crespi [and] American Marketing Association, Committee on Attitude Research, Lee Adler, chairman [and others]. - [Chicago?] American Marketing Association [1965] - viii, 44 p. 23 cm. - Marketing research techniques series, 7 .

Bibliography: p. 42-44.

LCCN: 65004035

Subjects--Topical Terms:
Marketing research
Consumers
Attitude (Psychology)

LC Class. No.: HF5415.2 / .C7

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