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Marketing research

Barksdale, Hiram C.

Marketing research selected readings with analytical commentaries edited by Hiram C. Barksdale and William M. Weilbacher. - New York Ronald Press Co. [1966] - ix, 696 p. illus. 24 cm.

Bibliographical footnotes.

LCCN: 66016836

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .B34

Dewey Class. No.: 658.8308

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