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Essentials of marketing management

Trump, Ross M.

Essentials of marketing management [by] Ross M. Trump [editor, and others] - Boston Houghton Mifflin [1966] - x, 140 p. illus. 24 cm.

Bibliographical footnotes.

LCCN: 66008166

Subjects--Topical Terms:
Marketing management

LC Class. No.: HF5415.1 / .T7

Dewey Class. No.: 658.8

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