APA

Robinson P. J., Luck D. J., . (1964). Promotional decision making: practice and theory: a study in marketing management. New York: McGraw-Hill.

Chicago

Robinson Patrick J, Luck David Johnston, . 1964. Promotional decision making: practice and theory: a study in marketing management. New York: McGraw-Hill.

Harvard

Robinson P. J., Luck D. J., . (1964). Promotional decision making: practice and theory: a study in marketing management. New York: McGraw-Hill.

MLA

Robinson Patrick J, Luck David Johnston, . Promotional decision making: practice and theory: a study in marketing management. New York: McGraw-Hill. 1964.