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Social marketing

Fine, Seymour H.

Social marketing promoting the causes of public and nonprofit agencies Seymour H. Fine. - Boston Allyn and Bacon c1990. - xxiv, 360 p. ill. 25 cm.

Includes indexes.

Bibliography: p. 339-352.

ISBN: 0205120849

LCCN: 89006977

Subjects--Topical Terms:
Social marketing.
Advertising, Public service.
Corporations, Nonprofit--Marketing.

LC Class. No.: HF5415.122 / .F56 1990

Dewey Class. No.: 658.8

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