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Marketing, concepts, strategies, and decisions

Reibstein, David J.

Marketing, concepts, strategies, and decisions David J. Reibstein. - Englewood Cliffs, N.J. Prentice-Hall c1985. - xvii, 684 p. ill. (some col.) 24 cm.

Includes index.

ISBN: 0135568617

LCCN: 84018206

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .R365 1985

Dewey Class. No.: 658.8

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