Readings in contemporary marketing
Johnson, Eugene M.
Readings in contemporary marketing edited by Eugene M. Johnson, Ray S. House, Carl D. McDaniel, Jr. - 2d ed. - Hinsdale, Ill. Dryden Press c1977. - 347 p. 24 cm.
Includes bibliographical references.
0030190118
76024084
Marketing--Addresses, essays, lectures.
HF5415 / .J535 1977
658.8/008
Readings in contemporary marketing edited by Eugene M. Johnson, Ray S. House, Carl D. McDaniel, Jr. - 2d ed. - Hinsdale, Ill. Dryden Press c1977. - 347 p. 24 cm.
Includes bibliographical references.
0030190118
76024084
Marketing--Addresses, essays, lectures.
HF5415 / .J535 1977
658.8/008