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Readings in marketing management

Readings in marketing management a strategic perspective [compiled by] Barry Berman, Joel R. Evans. - New York Wiley c1984. - xiii, 478 p. ill. 24 cm.

Includes bibliographical references and indexes.

ISBN: 047186966X (pbk.)

LCCN: 83019881 //r90

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .R363 1984

Dewey Class. No.: 658.8

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