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Marketing research

Churchill, Gilbert A.

Marketing research methodological foundations Gilbert A. Churchill, Jr. - 2d ed. - Hinsdale, Ill. Dryden Press c1979. - xix, 668 p. ill. 25 cm. - The Dryden Press series in marketing .

Includes bibliographical references and index.

ISBN: 0030455669

LCCN: 78056206 //r83

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .C5 1979

Dewey Class. No.: 658.8/3

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