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Engel, James F.

Consumer behavior selected readings edited for the American Marketing Association by James F. Engel. - Homewood, Ill. R. D. Irwin 1968. - ix, 233 p. illus. 23 cm. - AMA reprint series . - American Marketing Association. AMA reprint series .

Articles selected from American Marketing Association publications.

Includes bibliographical references.

LCCN: 68030850

Subjects--Topical Terms:
Motivation research Marketing--Addresses, essays, lectures.
Consumers--Addresses, essays, lectures.--United States

LC Class. No.: HF5415.3 / .E53

Dewey Class. No.: 658.83