International marketing management
Jeannet, Jean-Pierre.
International marketing management strategies and cases Jean-Pierre Jeannet, Hubert D. Hennessey. - Boston Houghton Mifflin c1988. - xxii, 873 p. ill. 25 cm.
Includes bibliographies and index.
039535675X
87080430
Export Marketing--Management.
Export Marketing--Management--Case studies.
HF1009.5 / .J43 1988
658.8/48
International marketing management strategies and cases Jean-Pierre Jeannet, Hubert D. Hennessey. - Boston Houghton Mifflin c1988. - xxii, 873 p. ill. 25 cm.
Includes bibliographies and index.
039535675X
87080430
Export Marketing--Management.
Export Marketing--Management--Case studies.
HF1009.5 / .J43 1988
658.8/48