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Principles of marketing.

Zober, Martin.

Principles of marketing. - Boston Allyn and Bacon [1971] - xiv, 626 p. illus. 25 cm.

Includes bibliographical references.

LCCN: 72127371

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .Z63

Dewey Class. No.: 658.8

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