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Marketing: theory and application

Wentz, Walter B.

Marketing: theory and application Walter B. Wentz , Gerald I. Eyrich. - New York Harcourt, Brace & World [1970] - xii, 689 p. illus. 24 cm. - Harbrace series in business and economics .

Includes bibliographical references.

ISBN: 0155551108

LCCN: 74105696

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .W395

Dewey Class. No.: 658.8

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