APA

Westing J. H., Albaum G. S., . (1967). Modern marketing thought. New York: MacMillan Co.

Chicago

Westing J Howard, Albaum Gerald S, . 1967. Modern marketing thought. New York: MacMillan Co.

Harvard

Westing J. H., Albaum G. S., . (1967). Modern marketing thought. New York: MacMillan Co.

MLA

Westing J Howard, Albaum Gerald S, . Modern marketing thought. New York: MacMillan Co. 1967.