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Cases in buying behavior and marketing decision

Wasson, Chester R.

Cases in buying behavior and marketing decision Chester R.Wasson. - St. Charles, Ill. Challenge Books [c1969] - 288 p. illus. 26 cm.

Includes bibliographical references.

LCCN: 75012991

Subjects--Topical Terms:
Marketing--Case studies.

LC Class. No.: HF5415 / .W327

Dewey Class. No.: 658.8/001/8

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