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Organizational buying behavior

Webster, Frederick E.

Organizational buying behavior [by] Frederick E. Webster, Jr. [and] Yoram Wind. - Englewood Cliffs, N.J. Prentice-Hall [1972] - xi, 132 p. illus. 23 cm. - Prentice-Hall foundations of marketing series .

Includes bibliographical references.

ISBN: 0136409539

LCCN: 75170040

Subjects--Topical Terms:
Purchasing
Industrial procurement

LC Class. No.: HF5437 / .W43

Dewey Class. No.: 658.8/3

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