APA

Kernan J. B., Dommermuth W. P. & Sommers M. S. (1970). Promotion: an introductory analysis. New York: McGraw-Hill.

Chicago

Kernan Jerome B, Dommermuth William P and Sommers Montrose S. 1970. Promotion: an introductory analysis. New York: McGraw-Hill.

Harvard

Kernan J. B., Dommermuth W. P. and Sommers M. S. (1970). Promotion: an introductory analysis. New York: McGraw-Hill.

MLA

Kernan Jerome B, Dommermuth William P and Sommers Montrose S. Promotion: an introductory analysis. New York: McGraw-Hill. 1970.