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Promotion--products, services, and ideas

Kincaid, William M.

Promotion--products, services, and ideas William M. Kincaid, Jr. - 2nd ed. - Columbus C.E. Merrill c1985. - x, 403 p., [9] p. of plates ill. (some col.) 25 cm.

Includes bibliographical references and indexes.

ISBN: 0675203465

LCCN: 84061299

Subjects--Topical Terms:
Sales promotion
Advertising
Marketing

LC Class. No.: HF5438.5 / .K56 1985

Dewey Class. No.: 658.8/2

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