Multinational marketing management
Keegan, Warren J.
Multinational marketing management Warren J. Keegan. - 2d ed. - Englewood Cliffs, N.J. Prentice-Hall c1980. - xxii, 613 p. ill. 24 cm. - Prentice-Hall international series in management .
Includes bibliographies and indexes.
0136050557
79022948 //r894
Export Marketing--Management.
Export Marketing--Management--Case studies.
HF1009.5 / .K39 1980
658.8/48
Multinational marketing management Warren J. Keegan. - 2d ed. - Englewood Cliffs, N.J. Prentice-Hall c1980. - xxii, 613 p. ill. 24 cm. - Prentice-Hall international series in management .
Includes bibliographies and indexes.
0136050557
79022948 //r894
Export Marketing--Management.
Export Marketing--Management--Case studies.
HF1009.5 / .K39 1980
658.8/48