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Marketing management

Buell, Victor P.

Marketing management a strategic planning approach Victor P. Buell. - New York McGraw-Hill c1984. - xxi, 682 p. ill. 25 cm. - McGraw-Hill series in marketing .

Includes indexes.

Bibliography: p. 666-672.

ISBN: 0070088659

LCCN: 83019970

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .B775 1984

Dewey Class. No.: 658.8/02

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