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Marketing decisions for new and mature products

Hisrich, Robert D.

Marketing decisions for new and mature products planning, development, and control Robert D. Hisrich and Michael P. Peters. - Columbus C.E. Merrill Pub. Co. c1984. - xii, 424 p. ill. 26 cm.

Includes bibliographies and index.

ISBN: 067520092X

LCCN: 83061928

Subjects--Topical Terms:
Product management
New products

LC Class. No.: HF5415.15 / .H57 1984

Dewey Class. No.: 658.8/02

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