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Strategic marketing

Kollat, David T.

Strategic marketing [by] David T. Kollat, Roger D. Blackwell [and] James F. Robeson. - New York Holt, Rinehart and Winston [1972] - xi, 548 p. illus. 25 cm. - Holt, Rinehart and Winston marketing series .

921022

Includes bibliographical references.

ISBN: 003078770X

LCCN: 76184299

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K585

Dewey Class. No.: 658.8

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