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Marketing management

Kotler, Philip,

Marketing management analysis, planning, and control Philip Kotler. - 4th ed. - Englewood Cliffs, N.J. Prentice-Hall c1980. - xi, 722 p. ill. 24 cm.

921022

Includes bibliographical references and indexes.

ISBN: 0135579759 18.95

LCCN: 79021989 //r84

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K64 1980

Dewey Class. No.: 658.8

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