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Marketing management

Kotler, Philip,

Marketing management analysis, planning, and control Philip Kotler. - 3d ed. - Englewood Cliffs, N.J. Prentice-Hall c1976. - xi, 529 p. ill. 25 cm.

921022

Includes bibliographical references and indexes.

ISBN: 0135579597

LCCN: 75020278 //r84

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K64 1976

Dewey Class. No.: 658.8

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