APA

Lynch R. L., Ross H. L. & Wray R. D. (1984). Introduction to marketing. New York: Gregg Division, McGraw-Hill.

Chicago

Lynch Richard L, Ross Herbert L and Wray Ralph D. 1984. Introduction to marketing. New York: Gregg Division, McGraw-Hill.

Harvard

Lynch R. L., Ross H. L. and Wray R. D. (1984). Introduction to marketing. New York: Gregg Division, McGraw-Hill.

MLA

Lynch Richard L, Ross Herbert L and Wray Ralph D. Introduction to marketing. New York: Gregg Division, McGraw-Hill. 1984.