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Principles of marketing

Kinnear, Thomas C.

Principles of marketing Thomas C. Kinnear, Kenneth L. Bernhardt. - 2nd ed. - Glenview, Ill. Scott, Foresman c1986. - xx, 759, 75 p. col. ill. 24 cm. - Scott, Foresman series in marketing .

921022

Includes bibliographies and indexes.

ISBN: 0673182134

LCCN: 85026136

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K5227 1986

Dewey Class. No.: 658.8

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