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Decision-making in retailing and marketing.

Krieger, Murray

Decision-making in retailing and marketing. - New York Fairchild Publications [1969] - xiii, 334 p. 25 cm.

Includes cases culled from Women's wear daily.

Bibliography: p. 311-318.

LCCN: 69012134

Subjects--Topical Terms:
Marketing--Case studies.
Retail trade--Case studies.--United States

LC Class. No.: HF5415.1 / .K7

Dewey Class. No.: 658.8/001/86

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