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Strategic market management

Aaker, David A.

Strategic market management David A. Aaker. - New York Wiley c1984. - xii, 336 p. ill. 24 cm.

Includes bibliographical references and index.

ISBN: 0471871109 (pbk.)

LCCN: 83021694

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .A23 1984

Dewey Class. No.: 658.8

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