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Perspectives on strategic marketing management

Perspectives on strategic marketing management [edited by] Roger A. Kerin, Robert A. Peterson. - 2nd ed. - Boston Allyn and Bacon c1983. - xiii, 483 p. ill. 24 cm.

Includes bibliographies.

ISBN: 0205079229 (pbk.)

LCCN: 82011516 //r912

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .P38 1983

Dewey Class. No.: 658.8

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