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Marketing decision making

Marketing decision making analytic framework and cases William F. O'Dell ... [et al.]. - 3rd ed. - Cincinnati South-Western Pub. Co. c1984. - vi, 461 p. ill.

Includes bibliographies and index.

ISBN:

LCCN: 82062290

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Decision making--Case studies.

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