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Executive action in marketing

Oxenfeldt, Alfred Richard

Executive action in marketing [by] Alfred R. Oxenfeldt. - Belmont, Calif. Wadsworth Pub. Co. [1966] - x, 817 p. 24 cm.

Includes bibliographies.

LCCN: 66012871

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.1 / .O9

Dewey Class. No.: 658.8

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