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Marketing management

Peter, J. Paul.

Marketing management knowledge and skills : text, analysis, cases, plans J. Paul Peter, James H. Donnelly, Jr. - 2nd ed. - Homewood, IL BPI/Irwin 1989. - xvi, 928 p. ill. 25 cm.

Includes indexes.

Bibliography: p. 907-919.

ISBN: 025606668X 39.95

LCCN: 88018572

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management--Case studies.

LC Class. No.: HF5415.13 / .P387 1989

Dewey Class. No.: 658.8

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