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Readings & cases in direct marketing

Brown, Herbert E.

Readings & cases in direct marketing Herbert E. Brown, Bruce Buskirk. - Lincolnwood, Ill. NTC Business Books c1989. - xii, 334 p. ill. 24 cm.

Includes bibliographical references.

ISBN: 0844231835

LCCN: 88061140

Subjects--Topical Terms:
Direct marketing
Advertising, Direct-mail.
Marketing

LC Class. No.: HF5861 / .B76 1989

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