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Marketing management

Marketing management cases and readings edited by Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson. - Santa Monica, Calif. Goodyear Pub. Co. c1980. - xiii, 498 p. ill. 24 cm.

Includes bibliographical references and indexes.

ISBN: 0876206062

LCCN: 79019573 //r842

Subjects--Topical Terms:
Marketing--Management--Case studies.--United States
Marketing--Management--Addresses, essays, lectures.--United States

LC Class. No.: HF5415.13 / .M352 1980

Dewey Class. No.: 658.8/00973

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