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Marketing management

Hughes, G. David

Marketing management a planning approach G. David Hughes. - Reading, Mass. Addison-Wesley Pub. Co. c1978. - xxviii, 576 p. ill. 25 cm. - Addison-Wesley series in marketing .

Includes bibliographies and index.

ISBN: 0201030578

LCCN: 77083036 //r842

Subjects--Topical Terms:
Marketing--Management.
Marketing
Marketing--Management--Case studies.

LC Class. No.: HF5415.13 / .H83

Dewey Class. No.: 658.8

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