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Marketing management perspectives and applications

Marketing management perspectives and applications edited by Robert B. Woodruff, Gerald E. Hills, David W. Cravens. - Homewood, Ill. R. D. Irwin 1976. - xi, 433 p. ill. 23 cm.

"Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making."

Includes bibliographical references.

ISBN: 025601843X

LCCN: 75043166 //r912

Subjects--Topical Terms:
Marketing--Management.
Marketing--Decision making.

LC Class. No.: HF5415.13 / .M353

Dewey Class. No.: 658.8

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