Marketing: a contemporary analysis

Marketing: a contemporary analysis / Robert D. Buzzell [and others] - 2d ed. - New York McGraw-Hill [1972] - xiii, 776 p. illus.

1964 ed. published under title: Marketing, an introductory analysis.

Includes bibliographical references.

0070094772

78039102 //r85


Marketing
Sales management

HF5415 / .M296 1972

658.8
logopucpr-y-vive

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